About | Press
Take a glance at what the press has been saying about Marketplace in the following stories.
- USC's Trojan Family Magazine
- USC Chronicle
- Everyone has an opinion...see below:
"Brancaccio's mellow voice and the show's format, which stresses general-interest features over number crunching, makes economics news palatable for folks who'd sooner listen to a bagpipe recital than business news. Despite its light touch, the show has broad journalistic reach, wrapping up the day's events from Wall Street while giving understandable overviews of the Indonesian economic collapse, the advent of the euro and so on."
"Doing a business show that wasn't really about business was one thing. But doing it from Los Angeles, outside the beltway and 3,000 from the New York Stock Exchange? That was enough to start John D. Rockefeller spinning in his grave.
"That combination of uncompromising professional standards and a wary approach to its subject matter immediately stamped the show with a fresh, unpretentious style unique in the button-down world of public radio. At the same time, though, it had a high-mindedness rare in general market programming."
"Marketplace has proved itself ... this wider range, this worldview, is what sets (the) popular show apart from every other business program on the air."
"Although for years business news was dull and gray, for Brancaccio it is the crest of the '90s wave, the cutting edge."
"Everyone, not just CEO's and economists, wants business news. For ten years, 'Marketplace' has had the street smarts to report on the economy with a mix of wit and attitude and to win an audience of 3.43 million weekly on 262 stations." (now even higher!)
"Ask host David Brancaccio why Marketplace has flourished on public radio for 10 years and he'll tell you it's because the people who work there aren't business experts. 'By the time we get this stuff through our thick little heads, it's easier to explain it to a general audience. Marketplace's strength is an innate sense of what is funny and interesting.'"
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