The numbers are staggering. Since the end of 1995, household stock holdings
have
doubled to more than $12 trillion dollars. And, for the first time, equities
are the most valuable asset of the typical American household, not the home.
Little wonder most Wall Street economists believe the stock market wields
more
influence than ever on consumer attitudes and spending habits. Indeed,
underlying the current bout of investor nervousness over rising inflation is
the deep-rooted fear that a steep stock market decline will chill consumer
spending and send the economy tumbling into recession.
How can the performance of stocks affect the purchase of socks? One major way
is through the so-called "wealth effect." When it comes to spending money,
consumers take all their financial resources into consideration, from their
income to their home. When an asset surges in value for a sustained period of
time, such as the stock market in the 1990s, people feel flush and are
willing
to spend some additional money, perhaps by buying a fancy car or by taking a
more expensive vacation. A good number of Wall Street analysts blame the
wealth
effect for today's negative savings rate.
Of course, consumer spending contracts when assets fall in price.
Clearly, the economy is more vulnerable than before to a sizeable drop in the
stock market. Yet, while catastrophes do happen, I am deeply skeptical of the
more pessimistic prognostications. Lost in all the gloomy chatter is an
appreciation of just how strong are the economy's underpinnings. Unemployment
is at a 29-year low, wages are rising smartly, and corporate earnings growth
remains unusually strong. Many economists estimate that the savings rate is
actually around 8% to 9%, after adjusting for capital gains. Exports
should do
well with growth prospects improving throughout the rest of the global
economy.
There is a lot of hand wringing surrounding the 12-year anniversary of
the
stock market crash of October 1987 and the disturbing parallels to today. But
that experience also suggests treating the wealth effect cautiously. The 30%
fall in the stock market in the final four months of 1987 was followed by
four
quarters of 3.5% economic growth, after taking inflation into account.
And that's not bad - not bad at all.
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