Marketing - Advertising
RSS
Kia ad spotlights another product
Any Super Bowl broadcast is as much about the commercials as the game. One Super Bowl ad, for the car manufacturer Kia, stood out. Rico Gagliano explains. (02/08/2010)
Super Bowl snub lifts gay site's profile
Right after CBS agreed to run an anti-abortion spot during the Super Bowl, it rejected a submission from gay dating Web site Man Crunch. That move is generating a lot of publicity. Sean Cole reports. (02/03/2010)
NBA's Marbury hawks his shoe in China
NBA star Stephon Marbury is taking the court for his new team -- in China. What gives? Scott Tong reports. (01/29/2010)
French clowns push risky business
Some intriguing ads featuring clowns have been popping up in Paris. But the ads aren't trying to sell anything. John Laurenson explains. (01/25/2010)
A push to clarify ink cartridge labels
The National Conference for Weights and Measures will soon kick off, and attendees will consider how to make the cost of ink more transparent to consumers. Ashley Milne-Tyte reports. (01/22/2010)
Ruling opens up political ad frontier
In the wake of the Supreme Court's decision on campaign financing, the companies who will turn corporate and union money into political ads look to win big. Mitchell Hartman reports. (01/22/2010)
Global warming's new marketing angle
Republican pollster Frank Luntz has advised Environmental Defense Fund president Fred Krupp to frame the global warming pitch to the public in a way that highlights job creation and national security. Sarah Gardner reports. (01/22/2010)
Super Bowl sells ad to advocacy group
The Super Bowl is giving ad time to advocacy group Focus on the Family, which has run campaigns staunchly opposed to abortion and same-sex marriage. Such polarizing groups are traditionally shut out from buying those ads. Stacey Vanek-Smith reports. (01/21/2010)
Carmakers attempt attractive minivan
Minivans get a bad rap for lacking style and general desirability. But automakers are making attempts at changing that public perception with new designs and features. Alisa Roth explores why. (01/21/2010)
Super Bowl ads still worth the price
The price of a 30-second Super Bowl ad spot has dropped for only the second time ever, down from $3 million last year to $2.5-$2.8 million. Bob Moon reports why companies would still spend that much when they're cutting back on advertising. (01/12/2010)
