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Friday, May 13, 2005

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MERGER-Dot-Com

Pedestrians walk past an E*Trade Financial

Merger mania has infiltrated the world of online stock brokerages. This week, E*Trade announced it had designs on competitor Ameritrade. But, Ameritrade is playing coy and has said it's not for sale. Marketplace's Alisa Roth investigates what's next for online brokerages and the people who use them.

Pedestrians walk past an E*Trade Financial office May 9, 2005 in Chicago, Illinois. According to recent reports E-Trade Financial Corp. has made an offer to buy competitor AmeriTrade Holding Corp, sending the price of shares for both companies up during morning trading. (Photo: Scott Olson / (c) Getty Images)

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