Marketplace

"Day in the Work Life": A Retail Ethnographer

On this week's A Day in the Work Life...our weekly look at how folks trade time for money... we analyze our shopping habits.

Austin Hughes practices a new form of market research called "Video Ethnography." Customers are outfitted with tiny "wearable video" technology that intimately captures the way they interact with products. Some have labelled this kind of research "Retail Anthropology."
(Photo: Courtesy Austin Hughes)

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