Marketplace

Search

Monday, June 19, 2006

Listen to the show

Nissan downsizing US headquarters

Nissan logo

Nissan North America opens its new headquarters today in Tennessee with 300 fewer jobs than it had at its old headquarters in Los Angeles. What else will it lose in the move? Janet Babin reports.

Nissan logo (Mark Renders (c) Getty Images)

More on Domestic

TEXT OF STORY

MARK AUSTIN THOMAS: Today Nissan moves its North American headquarters from California to Tennessee. It will also drop nearly a quarter of its white collar employees from the payroll. The company says downsizing will make it more efficient. Critics say phooey. Janet Babin has more.

JANET BABIN: What's telling about Nissan's move is who's not coming: Nearly six in 10 California-based employees declined.

But the company says it's received 40,000 applications from people eager to take their place in the streamlined staff.

Peter DeLorenzo says Nissan's move, and the job cuts, are about saving money not improving efficiency. He publishes Autoextremist.com.

PETER DELORENZO: The bottom line is, literally 70 percent of the people who were responsible for Nissan's product renaissance are not going to be with the company in Nashville.
DeLorenzo says Nissan's culture was rooted in California. And he predicts the move will hurt the company's upcoming product launches.

I'm Janet Babin for Marketplace.

The Specials

GAME: Budget Hero

Budget Hero

Think you could balance the federal budget? Play the game.

Conversations from the Corner OfficeTM

Conversations From the Corner Office

Marketplace goes one-on-one with CEOs, company founders, head honchos...

Sit in

Working

Working

Intimate profiles of workers in the global economy.

Meet them

Marketplace on iTunes U

iTunes U

Marketplace is on Apple's online education platform, iTunesU. Get free downloads in subjects like History, Science, Business and more. Study up

American Public Media © |   Terms and Conditions   |   Privacy Policy