Buy local!
Tomorrow small business advocates hope to boost regional economies by encouraging consumers to buy local — and to help people understand why it's so important. Lisa Napoli reports.
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SCOTT JAGOW: If you have an inkling to shop tomorrow, somebody wants you to buy local. Lisa Napoli reports.
LISA NAPOLI: The American Independent Business Alliance calls Saturday "America Unchained" day.
The idea is to get people excited about spending money at locally-owned businesses and to help them understand why that's so important.
Jeff Milchen of the Alliance explains, your purchasing power has a cascading effect. That's because chains don't employ area support staff like accountants, lawyers and graphic designers.
JEFF MILCHEN: From a dollar spent at an independent locally-owned business, three to and three and a half times as much is going to be re-spent in the local economy compared to a dollar spent at an absentee-owned chain.Milchen says America Unchained day is part of a larger effort to help local businesses compete against the chains.
In Los Angeles, I'm Lisa Napoli for Marketplace.
