• News/Talk
  • Music
  • Entertainment

Marketplace

Wednesday, September 19, 2007

Listen to the show

Las Vegas seeking liquidity

Lake Mead, Nevada

Climate change and low rainfall are fast draining Nevada's Lake Mead, which supplies Las Vegas with water. So the city is paying residents as an incentive to conserve. Stacey Vanek-Smith reports.

Lake Mead supplies water for Las Vegas, Arizona and Southern California. Mineral deposits leave a white "bathtub ring" on the rocks, marking areas that were previously submerged underwater. (Ethan Miller/Getty Images)

More on Sustainability, Innovation

TEXT OF STORY

Doug Krizner: In Las Vegas, gambling is a way of life. Except when it comes to water.

Nevada is last in the nation when it comes to rainfall. Add rising temperatures and falling Rocky Mountain snowpacks, and Vegas has been in a decade-long drought.

Now, Sin City is trying to get residents to use less water. And not surprisingly, one initiative offers payouts to those who conserve. Stacey Vanek-Smith takes a look.


Stacey Vanek-Smith: Las Vegas gets its water from the Colorado River. So do seven states, and Mexico. The city's share is falling because the Colorado has dropped 20 percent since last year.

Las Vegas diverts its dwindling share of the Colorado to nearby Lake Mead. The lake is now less than half full.

Nicole Lise: You can actually see a white bathtub ring around the lake, which demarks where the water once was.

Southern Nevada Water Authority spokeswoman Nicole Lise:

Lise: We actually receive 90 percent of our water from Lake Mead. So this really is our life blood.

The booming city needs more water than ever. More than 200 people move to Las Vegas every day. Currently, about 60 percent of the city's water is used to soak lawns.

So Las Vegas started its so-called "cash for grass" program. It pays people up to $2 per square foot to rip out water-sucking sod and replace it with things like cactus plants and bushes that don't need much water.

Getting rid of all that green has cost the city well over $100 million -- but it's been a great investment, says Doug Bennett, conservation manager for the Water Authority.

Doug Bennett: We find that this is very cost-effective, even paying people as much as $2 per square foot.

Savings of 5 billion gallons of water a year. Bennett says that's because conservation is cheaper than finding new sources of water.

Las Vegas' Angel Park Golf Course is ripping out 70 acres of grass. Golf carts now rumble through a desert landscape.

Course superintendent Bill Rohret says they couldn't have done it without the cash for grass program.

Bill Rohret: To take out 70 acres of turf was more than we could financially handle.

Rohret expects the new landscaping will cut water use by 20 percent. And, he says, golfers actually like it.

Rohret: We're in the desert, it looks like we're playing on a desert golf course.

Drought-stricken areas from San Diego to Australia have come to check out the cash for grass program. Last month, Mesa, Ariz. kicked off it's own version of the plan.

I'm Stacey Vanek-Smith for Marketplace.

More Sustainability Coverage

Features

  • Greenwash Brigade Logo
    The Greenwash Brigade

    Environmental professionals examine eco-friendly claims by companies, governments and groups.

  • A fancy pair of shoes
    Consumed

    Is our consumer society sustainable? Marketplace takes on that question in this special series.

  • Consumer Consequences logo
    Consumer Consequences

    How many Earths does your lifestyle need? Find out in this interactive game.

Recent Sustainability Stories

Marketplace Confessional

"I disagree with Diana Nyad, who told Bob Moon today that Americans are not interested in Wimbledon because there are so few Americans playing. I love watching tennis, no matter who is playing. I have watched tennis for years, but the networks toy with us, creating drama rather than showing the match. Oftentimes, televised matches end precisely when the allotted time expires, even if they have to cut and splice. When they don't, as happened in a Nadal match last weekend, we were left hanging at the end of two sets, as NBC switched to women's golf. I don't have cable TV, so I couldn't switch to MSNBC as was suggested. It's enough to make me turn off the TV and read about the matches online."

The Specials

Conversations from the Corner Office

Marketplace goes one-on-one with CEOs, company founders, head honchos...

Sit in

Working

Intimate profiles of workers in the global economy.

Meet them

Consumer Consequences game

Find out what the world would look like if everyone lived like you. An interactive game from American Public Media.

Play

Marketplace on iTunes U

Marketplace is now available in iTunes U, Apple's online education platform. Get free, downloadable content in subjects like History, Science, Business and more. Study up

Sustainability

What is "sustainability?" It boils down to this: Don't eat your seed corn.

Learn more

 ©2008 American Public Media