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Lighting a fire under the soup

In the late 90s, Campbell Soup sales were falling and the iconic American brand was losing market share. Doug Conant was brought in from Nabisco to turn things around as president and CEO. He spoke with Kai Ryssdal about studying hard to stay on top of his game.

Campbell Soup Co. President and CEO Douglas R. Conant (Campbell Soup Company)

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Marketplace Confessional

"I disagree with Diana Nyad, who told Bob Moon today that Americans are not interested in Wimbledon because there are so few Americans playing. I love watching tennis, no matter who is playing. I have watched tennis for years, but the networks toy with us, creating drama rather than showing the match. Oftentimes, televised matches end precisely when the allotted time expires, even if they have to cut and splice. When they don't, as happened in a Nadal match last weekend, we were left hanging at the end of two sets, as NBC switched to women's golf. I don't have cable TV, so I couldn't switch to MSNBC as was suggested. It's enough to make me turn off the TV and read about the matches online."

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