Making a hot stock out of Campbell's

Tuesday, December 18, 2007

At the time Doug Conant was hired as CEO of Campbell's, the world's biggest soup company had lost its way in selling soup. He talks with Kai Ryssdal about reviving an iconic brand in this latest installment of Conversations From the Corner Office.

Campbell Soup Co. President and CEO Douglas R. Conant (Campbell Soup Company)

Executive Snapshot

Who: Douglas R. Conant, president and CEO of the Campbell Soup Company.

Education: He earned a BA and MBA from Northwestern University.

What you may not know: His favorite soup is Campbell's Tomato Rice soup.

Personal: He is married with three children.

« Previous Story

Also on This Show

Music From This Show

Act Nice and Gentle Black Keys
People Folk Tunng
White Christmas Elvis Presley
Heavy Soup Cornershop

The Specials

GAME: Budget Hero

Think you could balance the federal budget? Play the game.

Conversations from the Corner Office^TM

Marketplace goes one-on-one with CEOs, company founders, head honchos...

Sit in

Working

Intimate profiles of workers in the global economy.

Meet them

Marketplace on iTunes U

Marketplace is on Apple's online education platform, iTunesU. Get free downloads in subjects like History, Science, Business and more. Study up

Marketplace