Marketplace

Search

Monday, January 21, 2008

Listen to the show

A cab ride turned sales pitch

A cabbie in London looks out his rear-view mirror.

Cab drivers in London are getting paid to pitch various products to their passengers during the ride. Marketplace's Stephen Beard explains to Scott Jagow how the idea of sales are mentioned in conversation -- and why it works.

A cabbie in London looks out his rear-view mirror. (Peter Macdiarmid/Getty Images)

More on Marketing - Advertising, Travel

Music From This Show

  • Ejercicio #16 Kinky
  • Westworld Japancakes
  • African Ivory The Samples
  • Steal Your Love Lucinda Williams

The Specials

GAME: Budget Hero

Budget Hero

Think you could balance the federal budget? Play the game.

Conversations from the Corner OfficeTM

Conversations From the Corner Office

Marketplace goes one-on-one with CEOs, company founders, head honchos...

Sit in

Working

Working

Intimate profiles of workers in the global economy.

Meet them

Marketplace on iTunes U

iTunes U

Marketplace is on Apple's online education platform, iTunesU. Get free downloads in subjects like History, Science, Business and more. Study up

American Public Media © |   Terms and Conditions   |   Privacy Policy