• News/Talk
  • Music
  • Entertainment

Marketplace

Wednesday, February 27, 2008

Listen to the show

Giving elephants good memories

Boon Seum at the Elephantstay

Domesticated elephants had been used to lug timber in Thailand until the country banned logging. Now a philanthropist has created a new home for the pachyderms that's also a tourist destination. Jocelyn Ford reports.

Boon Seuhm, a 68 year-old elephant, at the Elephantstay in Thailand. (Elephantstay.com)

More on Jobs, Sustainability, Travel

TEXT OF STORY

KAI RYSSDAL: Tomorrow's going to be a big day in Thailand. Former prime minister Thaksin Shinawatra is expected to return to Bangkok from exile. He was ousted in a coup two years ago, amid accusations of corruption.

Out in the Thai jungles, a business tycoon is trying to bring back domesticated elephants. For generations they were used to haul timber, but they were left essentially unemployed when Thailand banned logging twenty years ago.

Jocelyn Ford reports on how to make elephants relevant in a modern-day economy.


JOCELYN FORD: Loong Sup is 70, semi-retired and has a lot of patience. Today, she is waiting for American tourist Lawrence Goodrich to figure out how to give commands in the Thai language, while sitting on her neck.

MICHELLE REEDY: Tap her on the head and say "jem."

LAWRENCE GOODRICH: Say what? Jem? What does that mean?

It means remember, remember me, but Lawrence can't remember the most important command.

LAWRENCE GOODRICH: How do you say "stop?"

Loong Sup is part of an elephant lover's experiment to create a cradle-to-grave social security system for the endangered species. The old elephants help pay for their keep by attracting tourists to the 12 acre eco-attraction called "Elephantstay." The tourists pay $100 to stay overnight and feed, bathe and develop a personal relationship with the retired elephants, and they get to play with rambunctious babies. The babies get a kick out of butting tourists with their heads.

TOURIST: Oh you're so cute.

But the effort, launched by Thai entrepreneur and philanthropist Laithongrien Meepan, is a costly one. Consider how much an elephant eats every day.

EWA NARKIEWICZ: Nearly 200 kilos, you know they just won't go on a diet.

Ewa Narkiewicz is one of the two Australians Meepan asked to launch the retired elephant program. In the old days domestic elephants could feed in the jungle, but there's not enough jungle left, so Meepan purchases pineapple and hay. With 90 elephant mouths, that adds up to $42,000 a month, and that's where our American tourists come in.

REEDY: Are you feeling stable up there?

LAWRENCE GOODRICH: Uh, a little bit.

Lawrence and his wife Darcy had done the tourist ride thing before. You know, when you sit in a box-chair perched on an elephant's back. Darcy says they wanted something more.

DARCY GOODRICH: I guess what I'm looking for here is a real personal experience, I guess, with the elephant this time.

The couple paid a total of $600 to spend three days and two nights at Elephantstay. They're among 400 tourists who've signed up since the program was launched one and a half years ago. Former Melbourne zookeeper Michelle Reedy says Meepan asked her to move to Thailand to help make his vision for the species a reality.

REEDY: His vision is to make the elephants self-sustaining. He's been trying to do that with making work for different elephants, like, you know, the tourist rides in town, training elephants for movies.

But Meepan has yet to work out the economics. He currently subsidizes the elephant village with about $200,000 a year from his other businesses. Darcy is eager to do her bit to save the species, and plans to recommend Elephantstay to her friends back in Washington D.C., but she has a disclaimer.

DARCY GOODRICH: The other part of, or not so glamorous part of taking care of an elephant is cleaning up after them, 350 pounds of food a day and 50 gallons of water, and that goes through the elephant and out, so that's a lot of cleanup. That's the poop of the scoop.

In Ayutthaya, Thailand, I'm Jocelyn Ford for Marketplace.

More Sustainability Coverage

Features

  • Greenwash Brigade Logo
    The Greenwash Brigade

    Environmental professionals examine eco-friendly claims by companies, governments and groups.

  • A fancy pair of shoes
    Consumed

    Is our consumer society sustainable? Marketplace takes on that question in this special series.

  • Consumer Consequences logo
    Consumer Consequences

    How many Earths does your lifestyle need? Find out in this interactive game.

Recent Sustainability Stories

Music From This Show

  • Everybody Wants to Rule the World Tears for Fears Buy
  • Burning Down the House Talking Heads Buy
  • Ooh La La Faces Buy
  • Waiting Room Fugazi Buy
  • Goin' Down South R.L. Burnside Buy
  • Baby Elephant Walk Henry Mancini Buy

The Specials

INTERACTIVE: PAC Men

Leadership PACs are the main fund-raising tool for most lawmakers. Find out how they raise and spend all that money.

BLOG: Getting Personal

Marketplace Money answers your personal finance questions. Submit yours now.

GAME: Budget Hero

Think you could balance the federal budget? Play the game.

BLOG: The Greenwash Brigade

Environmental professionals scrutinize eco-friendly claims by businesses, governments and groups. Check out their reports.

ELECTION 2008: State your issues

Are the candidates addressing issues that matter to you? Help us report on the campaigns. Share your thoughts.

SPECIAL REPORT: The Middle East @ Work

No region outside the U.S. affects our pocketbooks, politics and portfolios more. See our special coverage from Cairo and Dubai.

Conversations from the Corner Office

Marketplace goes one-on-one with CEOs, company founders, head honchos...

Sit in

Working

Intimate profiles of workers in the global economy.

Meet them

Marketplace on iTunes U

Marketplace is on Apple's online education platform, iTunesU. Get free downloads in subjects like History, Science, Business and more. Study up

 ©2008 American Public Media