• News/Talk
  • Music
  • Entertainment

Marketplace

Thursday, March 13, 2008

Listen to the show

How "eco" is the Ecopod?

Ecopod, the green coffin

An eco-friendly coffin producer in the U.K. has given some funeral advocates sticker shock over its expensive biodegradable caskets. And April Dembosky reports environmental advocates also question the company's commitment to green.

Ecopod, the green coffin (www.ecopod.co.uk)

More on Sustainability

TEXT OF STORY

Doug Krizner: We talk a lot on this program about environmentally friendly products. Maybe thinking green is already in your consciousness. What about when you're gone, as in dead?

Seems a growing number of us are choosing the green burial. Steel caskets and concrete vaults are replaced with plywood coffins, or even cardboard boxes. It's all about letting the worms do their thing. Now, a British company has decided to take the bio-degradable casket a step further. But as April Dembosky reports, that has some in the green burial movement concerned.


April Dembosky: Max Bruderli is a 65-year-old retired economist living in Houston. He's not expecting to kick the bucket any time soon, but when he does, he's planning to be buried in something called an Ecopod.

The "eco" part of the name comes from its composition -- 100 percent recycled paper. And the "pod" part . . . well, it looks like a giant seed pod.

Max Bruderli: The thing I like about the Ecopod is it is aesthetically very pleasing. Even if it's made of paper, it still has to look like you are giving the deceased their last respect.

But this kind of respect doesn't come cheap. Ecopods cost more than $3,000 -- the average price of a conventional casket. And that's given some green burial advocates a case of sticker-shock.

Josh Slocum: One thing that concerns me is the possibility that the green burial movement will become boutique-ed.

Josh Slocum is executive director of the Funeral Consumers' Alliance:

Slocum: Green burial is not about what you buy, it's about what you don't buy. It's about simplicity and economy as much as it is about being environmentally friendly.

Some even question the green credentials of shipping a casket called an "Ecopod" 5,200 miles from the U.K.

Mark Harris wrote the book "Grave Matters:"

Mark Harris: Is a burial really green when you've got to transport these vehicles thousands and thousands of carbon-spewing miles?

But fans of biodegradable caskets hope growing demand will spur U.S. craftspeople to begin making them locally.

Cynthia Beal is Ecopod's sole importer in the U.S:

Cynthia Beal: My hope is that after I've had these in circulation for a while, we'll see artists from around the country deciding that they can make something like that and do it here.

But for now, the debate is mostly academic. Strict zoning laws and some reluctance in the funeral industry to embrace green burials have limited them to just a handful of cemeteries in the U.S.

I'm April Dembosky for Marketplace.

Comments

  • Comment | Refresh

  • Post a Comment: Please be civil, brief and relevant.

    Email addresses are never displayed, but they are required to confirm your comments. All comments are moderated. Marketplace reserves the right to edit any comments on this site and to read them on the air if they are extra-interesting. Please read the Comment Guidelines before posting.

    * indicates required field

    *
    *
    *
     




     

    You must be 13 or over to submit information to American Public Media. The information entered into this form will not be used to send unsolicited email and will not be sold to a third party. For more information see Terms and Conditions and Privacy Policy.

More Sustainability Coverage

Features

  • Greenwash Brigade Logo
    The Greenwash Brigade

    Environmental professionals examine eco-friendly claims by companies, governments and groups.

  • A fancy pair of shoes
    Consumed

    Is our consumer society sustainable? Marketplace takes on that question in this special series.

  • Consumer Consequences logo
    Consumer Consequences

    How many Earths does your lifestyle need? Find out in this interactive game.

Recent Sustainability Stories

Music From This Show

  • Someone's Second Kiss RJD2 Buy
  • Money Pink Floyd Buy
  • Doldrums Cul De Sac Buy
  • Flux and Meter Tommy Guerroro Buy
  • Jet Airliner Steve Miller Buy

Marketplace Confessional

"Your segment regarding the price of bread suggested that relief may come from higher production of wheat. I assume because that would bring down the price of wheat. I doubt that a reduction in the price of wheat will help the consumer very much. Wheat is currently at about $8.50 per bushel (60 pounds) or 14.2 cents per pound. It takes 1.36986 pounds of wheat to make 1 pound of flour . . . " "

More

Share your own rant

The Specials

Conversations from the Corner Office

Marketplace goes one-on-one with CEOs, company founders, head honchos...

Sit in

Working

Intimate profiles of workers in the global economy.

Meet them

Consumer Consequences game

Find out what the world would look like if everyone lived like you. An interactive game from American Public Media.

Play

Marketplace on iTunes U

Marketplace is now available in iTunes U, Apple's online education platform. Get free, downloadable content in subjects like History, Science, Business and more. Study up

Sustainability

What is "sustainability?" It boils down to this: Don't eat your seed corn.

Learn more

 ©2008 American Public Media