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Monday, March 24, 2008

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No retail hop over last Easter

Easter bunny sits on a candy sale

Sales of Easter-related goods are at about what they were last year, though there may be a boost for Spring clothing as parts of the country without fairer whether will still sell items at full price. Danielle Karson reports.

An Easter bunny sits atop a pile of Jelly Bellys during a holiday candy sale. (David Paul Morris/Getty Images)

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TEXT OF STORY

Lisa Napoli: Fans of marshmallow chicks, listen up: Today's the day you can get a deal on leftover Easter loot. Danielle Karson reports retailers hope the pre-holiday spending carries over to post-holiday sales.


Danielle Karson: Stores want to get rid of what's left of the 90 million chocolate bunnies and 16 billion jelly beans that showed up on shelves this season.

Ellen Davis: People can definitely expect sales on merchandise like candy and some flowers.

That's Ellen Davis with the National Retail Federation. She says while Easter goodies are being marked down, there won't be many sale signs for spring-inspired clothes.

Davis: Spring hasn't even really started throughout the country, so some retailers think they can probably continue to sell some of these items at full price.

Consumers spent about $14.5 billion on Easter -- about the same as last year. Davis says retailers should see consumer spending go up for a couple of weeks. But whether the momentum continues, goes back to the weather.

Davis: In many parts of the country, it's still very cool outside, and parents aren't thinking about buying summer clothes for their kids. You're not going to see the same type of traffic you might have if Easter happened in the middle of April.

In Washington, I'm Danielle Karson for Marketplace.

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