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Monday, May 12, 2008

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Blackberry Bold challenges the iPhone

the new Blackberry Bold cell phone

Blackberry released a sleek new cellphone today as its entry in the competition with Apple's iPhone. The secret ingredient: the Blackberry Bold uses a different kind of network to get all kinds of new features. Alisa Roth has more.

The new Blackberry Bold cell phone (blackberry.com)

TEXT OF STORY

Renita Jablonski: Meanwhile, Blackberry got Bold today. The company unveiled a new model. Alisa Roth explains.


Alisa Roth: The new Blackberry Bold will use a different kind of network, which will let it run all kinds of new features. It'll be easier to download music, surf the 'Net and watch videos. And it will have more processing power, so it can run all kinds of business software. It'll also get a sleek new look, a nod, some say, to its stylish competitor, the iPhone.

Blackberry's maker, Research in Motion, already has around 14 million users in 135 countries. It's doubled its subscriber numbers every year for the last three. But it's got competition on all sides. The top rival in the U.S. is the Apple iPhone, which has been trying to woo more business customers lately. The biggest winner in all this may be carrier AT&T. It has dibs on both the Blackberry and the iPhone.

In the Big Apple, I'm Alisa Roth for Marketplace.

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Marketplace Confessional

"I disagree with Diana Nyad, who told Bob Moon today that Americans are not interested in Wimbledon because there are so few Americans playing. I love watching tennis, no matter who is playing. I have watched tennis for years, but the networks toy with us, creating drama rather than showing the match. Oftentimes, televised matches end precisely when the allotted time expires, even if they have to cut and splice. When they don't, as happened in a Nadal match last weekend, we were left hanging at the end of two sets, as NBC switched to women's golf. I don't have cable TV, so I couldn't switch to MSNBC as was suggested. It's enough to make me turn off the TV and read about the matches online."

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