Marketers feel hurdler Liu Xiang's pain

Monday, August 18, 2008

Chinese hurdler Liu Xiang down after ankle injury

Olympic hurdler Liu Xiang has had to pull out of the games due to an ankle injury, and that's become a marketer's nightmare over there. Bob Moon talks to Scott Tong about what this might mean for sponsors and fans.

Chinese Olympic hurdler Liu Xiang down after a false start in the first round of the men's 110-meter hurdles (Christophe Simon/AFP/Getty Images)

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