Sponsors went for the gold at Olympics
Sponsors spent a lot of money to have giant versions of their logos at Olympic venues. Was it money well spent? What lessons can be learned for London in 2010. Kai Ryssdal talks with Scott Tong in Beijing.
A man passes a sign advertising Omega, one of the Beijing Olympics major sponsors (Peter Parks/AFP/Getty Images)
More on International, Asia, Marketing - Advertising, Sports
Comments
Comment | Refresh
From New York, NY, 08/21/2008
Heaven forfend that China so dominate future Olympics through its athletic machine that the public realize the games are simply a platform for nationalism and commercial exploitation and they no longer take them seriously, return to high-school football and little-league baseball that are authentic and valuable. The Chinese's ultimate, obsessive achievement could be winning all the medals; then nobody but they will care, advertisers will abandon this charade, and we can start over building on something like the real Olympic ideal.
Post a Comment: Please be civil, brief and relevant.
Email addresses are never displayed, but they are required to confirm your comments. All comments are moderated. Marketplace reserves the right to edit any comments on this site and to read them on the air if they are extra-interesting. Please read the Comment Guidelines before posting.
You must be 13 or over to submit information to American Public Media. The information entered into this form will not be used to send unsolicited email and will not be sold to a third party. For more information see Terms and Conditions and Privacy Policy.