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Tuesday, October 14, 2008

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For restaurants, it helps to franchise

Julia Stewart

How do you manage a restaurant chain when everyone's eating in? DineEquity CEO Julia Stewart told Kai Ryssdal that the secret to success in a troubled market for Applebees and IHOP is selling to franchisees.

DineEquity CEO and Chairwoman Julia Stewart (DineEquity)

EXECUTIVE SNAPSHOT

Who: DineEquity CEO and Chairwoman Julia Stewart

What you may not know: Stewart got her start in the restaurant industry at 15 as a waitress for IHOP.

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