Marketplace

Search

Wednesday, November 19, 2008

Listen to the show

Deflation can lead to a scary scenario

Dictionary definition of deflation

Falling consumer prices might sound good for now, but deflation can turn dangerous fast. Jeremy Hobson reports.

Dictionary definition of deflation (iStockphoto)

More on The Economy, America's Financial Crisis

TEXT OF STORY

Kai Ryssdal: If you think consumers are having a hard time with deflation, imagine how businesses feel. Virtually all of them depend on credit. Tumbling consumer prices and less money out there to lend in the first place add up to a pretty scary scenario, as Marketplace's Jeremy Hobson reports from New York.


Jeremy Hobson: Things are moving fast in the credit markets. Take it from Guy Lebas, chief fixed income strategist at Janney Montgomery Scott.

Guy Lebas: When we were seeing oil prices at record highs back in July, deflation was a very, very distant worry. Now it's become kind of front burner.

As debt becomes more expensive, companies don't want to borrow as much, especially when deflation is driving down their income. Martin Wolfson is an economist at Notre Dame. He says remember what happened to borrowers when deflation hit home values.

Martin Wolfson: So, as they are unable to pay their debts, they default. This means losses at the banking system. The banks contract or are unwilling to lend. This slows down the real economy.

Now, imagine that happening at businesses across the country. Think about what that would do to the economy. Irving Fisher wrote about this very problem back in 1933. He was a Yale Economist who warned about what he called debt deflation. Here's a dramatization.

Actor: Unless some counteracting cause comes along to prevent the fall in price level, such a depression as that of the 1929 to 33 tends to continue, going deeper, in a vicious spiral, for many years. There is then no tendency of the boat to stop tipping until it has capsized.

Now, Fisher added, there is a way to right the ship -- reflation, in other words, printing more money. When Fed Chairman Ben Bernanke mused about the possibility of a deflationary spiral back in 2002, he said doing so [helicopter noise] amounted to dropping sacks of cash from helicopters to stop it.

In New York, I'm Jeremy Hobson for Marketplace.

Ryssdal: That was Rico Gagliano there for that dramatization. Never passes up an opportunity, does he.

Comments

  • Comment | Refresh

  • By Kevin Kwast

    From Austin, TX, 11/24/2008

    Maybe this will finally encourage Americans to start saving again. When your money is constantly losing value, you might as well just spend it, right?

    Periods of deflation aren't so bad if you live relatively debt-free and have some savings. I'd rather have a mix of inflation and deflation that maintains a fairly constant value of money than see inflation year after year.

    Big corporations with big piles of debt deserve to face the same consequences as individuals who can't live within their means. Let them burn so a smarter new generation of businesses can take their place. Propping up the failed companies drowning in their own debt will only hurt our economy in the long run.

    By Mark Horn

    From Charlotte, NC, 11/20/2008

    Some types of deflation are good. For example, the cost of compute power over the years has been consistently deflating. We've even created a name for this phenomena: Moore's Law.

    Yet despite this constant deflation, the market for computers has consistently increased. Explain to me again, why deflation is necessarily bad?

    By Stanley Richardson

    From Thompson Falls, MT, 11/20/2008

    Between the stock market, job losses and the real estate slump most consumers have had the socks scared off them.
    But, everything I read seems to make the point "Gee, if the consumer would just start spending again everything would be fine".
    I don't think so. The consumer has kept this economy afloat for years on credit cards and home "equity" loans.
    However, that party is over even if nobody told AIG. Until prices fall and real wages rise the consumer is not going to be able to do anything but hunker down and try to pay their bills.
    So, yeah, Deflation may sound scary to Economists but to the average consumer, falling prices may be the only good news they see in the marketplace...

  • Post a Comment: Please be civil, brief and relevant.

    Email addresses are never displayed, but they are required to confirm your comments. All comments are moderated. Marketplace reserves the right to edit any comments on this site and to read them on the air if they are extra-interesting. Please read the Comment Guidelines before posting.

    * indicates required field

    *
    *
    *
     




     

    You must be 13 or over to submit information to American Public Media. The information entered into this form will not be used to send unsolicited email and will not be sold to a third party. For more information see Terms and Conditions and Privacy Policy.

Music From This Show

  • 3rd Gear Z-Trip Buy
  • Emerge Fischerspooner Buy
  • Strapped for Cash Fountains of Wayne Buy
  • In Mind Do Make Say Think Buy
  • El Gaucho Rojo Marc Ribot Buy
Podcast »

Listen to 'After the Bell'

In his weekly podcast, Scott Jagow makes sense of the week in business and the economy. Subscribe now.

The Whiteboard »

Hostile takeovers

Hostile TakeoversWatch the video

We all know what a takeover is. That's when one company agrees to be bought by another. But what happens when companies don't agree and the takeover goes hostile? Senior Editor Paddy Hirsch explains. Watch the video.

More Whiteboard Videos »

Getting Personal »
Chris Farrell

Q: Income-based student loans

You recently reported on a student loan option that was being offered as part of the government stimulus package, which is based on a person's income.... I was wondering if you could please let me know where to find this information. Thanks. Ethan, Minneapolis, MN Read Chris Farrell's answer »

Special Reports and Series

Built on Belief »

One year after the fall of Lehman Brothers, Americans' have lost faith in the financial system and learned some hard lessons. Get more.

The Big Shift »

The recession has changed our financial lives. A look at wealth and prosperity in the middle class and how we live now. Get more.

The Borrowers »

How living beyond our means helped bring down the economy. The role of personal debt in the financial crisis, and where we go from here. Get more.

The Next American Dream »

How four pillars of the American Dream are changing. What's in your future?

Taking Stock »

Conversations with individuals who can give us the long view of our economic situation. Get their views.

More Stories & Special Reports »

The Specials

GAME: Budget Hero

Budget Hero

Think you could balance the federal budget? Play the game.

Conversations from the Corner OfficeTM

Conversations From the Corner Office

Marketplace goes one-on-one with CEOs, company founders, head honchos...

Sit in

Working

Working

Intimate profiles of workers in the global economy.

Meet them

Marketplace on iTunes U

iTunes U

Marketplace is on Apple's online education platform, iTunesU. Get free downloads in subjects like History, Science, Business and more. Study up

American Public Media © |   Terms and Conditions   |   Privacy Policy