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Monday, December 1, 2008

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Israelis, Palestinians join in start-up

CEO Zvi Schreiber

Israeli and Palestinian techies are creating a new business that allows computer users to store all their data on the Internet. Daniel Estrin reports.

CEO Zvi Schreiber works in the Israel office during the daily video conference with the Palestinian office. (Daniel Estrin)

More on Innovation, Internet

TEXT OF STORY

KAI RYSSDAL: Israel has tightened up its economic blockade of the Gaza Strip. Today the Israeli Navy turned away a Libyan ship carrying 3,000 tons of humanitarian supplies. That blockade's been in place for almost a year-and-a-half.

Despite occassional exceptions there's not much that's getting across the border right now. Trade's been entirely shut down. Which makes launching a new high-tech startup with offices on either side a dicey proposition.

From the Marketplace Entrepreneurship Desk, Daniel Estrin reports.


DANIEL ESTRIN: They call their company the Global Host Operating SysTem - or G.ho.st for short. And this is one ghost with a mission.

ZVI SCHREIBER: E-mail's on the Web. Photo albums are on the Web. It's time to have the whole computer on the Web.

The alpha version is already up and running online.

Zvi Schreiber, the CEO of G.ho.st, gave me a tour. He's an Israeli who grew up in England.

Schreiber: OK, so to go to G.ho.st, I just open the website. And what G.ho.st is doing now is recreating my desktop just how I left it. So it's actually opening up [ding ding] whichever programs I had open last time I logged in.

It's kind of surreal. You're looking at a Web page, but it feels like you're staring at your desktop. And all your files are right there on the Web. Which means that if your laptop gets stolen, you don't have to worry too much. Ask Zvi -- it just happened to him last month.

Schreiber: Absolutely, it got stolen from a car. When I went out and bought a replacement laptop, I just logged onto G.ho.st and carried on working. I didn't spend days trying to recreate stuff from backup.

Getting G.ho.st off the ground is quite a logistical challenge, because this is no Silicon Valley. Here in the desert, near the Jordan Valley, workplace conditions are radically different.

Rami Abdulhadi: We are in the road of the Dead Sea. With the smell of the gas from the gas station and the animals. There are horses here, and two dogs.

Rami Abdulhadi is the marketing director at G.ho.st. He's with four other Palestinian employees. And they're meeting with G.ho.st's R&D director, who's Israeli.

Israeli employee: So let's brainstorm a little about this. It's got a bunch of components.

The meeting place is a rundown coffee shop in a kind of no-man's land between Jerusalem and Jericho.

Palestinian employee: For implementing this feature, we need some support from the server, from the user experience.

Israeli: I agree. I think there are two levels here.

The idea behind this unlikely partnership came from CEO Zvi Schreiber. He wanted to help strengthen the Palestinian economy. So he did a Google search for Palestinian businessmen and eventually met with a few.

Schreiber: And I was very pleased to find that there are a lot of good engineers there but very little industry. There's very little software industry there.

But this is where it gets complicated. Israelis are not allowed to visit Palestinian cities, and most Palestinians do not have the special permits to enter Israel. So G.ho.st maintains two separate offices, one in Ramallah and one in the Israeli city of Modiin. They're just a few miles apart but worlds away from each other, on different sides of a 27-foot-high concrete barrier.

Schreiber: You know, ghosts go through walls. And our company name is also an analogy to the fact that you can work through the walls and through the barriers.

Daily meetings take place by videoconference. But when they need to meet face-to-face, the desert coffee shop is the easiest place to do business.

The tense political situation here makes it seem like one of the last places in the world where you would find a successful start-up. But Abdulhadi says that IT is a line of work that Palestinians can actually do with little hassle.

Abdulhadi: The high-tech require only e-mails, coding, using the Internet. It does not require exporting and importing. That means that we don't need to cross checkpoints, ask for permissions to export and import products from outside Palestine, for example.

As G.ho.st prepares to launch its beta version, they're confident about its success. Because when you compare it to bringing about Mideast peace, creating a virtual computer doesn't seem so difficult.

From the desert, somewhere between Jerusalem and Jericho, this is Daniel Estrin for Marketplace.`

Comments

  • Comment | Refresh

  • By Jeff Fossitt

    From Edgewood, KY, 02/07/2009

    Interested in finding out how I might use this service. I tried the web link but was unable to gain entry. There is no provision for registering as a new user. There is no information on this link about how I might contact the folks who support this site (Zvi Schreiber???).

    I'm interested in using this service for a non-profit organization I work with. We're looking for a way to share information in a central way w/ persistent storage over time since our organization changes faces pretty rapidly (every year for some)and we have members spread out all over the country.

    Thanks for any help you can offer.

    Jeff Fossitt

    By Zvi Schreiber

    From Jerusalem, Israel, YT, 12/03/2008

    Thanks so much for reviewing G.ho.st ("Ghost") the Global Hosted Operating SysTem. Listeners are welcome to try out the free virtual computer service at http://G.ho.st and to leave feedback at http://forums.g.ho.st. A better faster version will be launched in January.

    Zvi

    By Jonathan Kamens

    From Brighton, MA, 12/01/2008

    In Kai's intro to this story, he claimed that G.ho.st's two offices are on either side of the blockaded Gaza border. In fact, G.ho.st's Palestinian office is in Ramallah, which is in the West Bank, over 50 miles from Gaza.

    By Jonathan Kamens

    From Brighton, MA, 12/01/2008

    This is not the correct transcript for this story.

    By brian dockery

    From Asheville, NC, 12/01/2008

    Im not one to make comments or even get on line to write someone but i just wanted to say that i appreciate Kai Ryssdal. His voice, his style, his delivery is really great. He makes this stuff interesting. Its like having a beer with a friend at the pub and asking him questions about whats going on. I know of others who imitate his style and personable delivery but they come across sounding smug and cocky- Not Kai. I hve never paid much attention to announcers, broadcasters, or even journalist much but there is something very professional about this guy. He's funny, he's informative for us who are not into finances as much. The material - lets face it, can be dry, but not when hes on. I guess i am a fan and i tune in to hear whats going on. Im disappointed when he isnt on that day. I wish my old budgeting prof. and he could get together for a chat and a pint and i could just listen in. As it is, I will sip a little knowledge from a friendly sounding, intelligent guy that i hear on my radio. Thanks guys for running a professional program with a great radio voice.-Brian Dockery

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