Stores put on push to save the season
Retailers are paying the price for the worst holiday sales in decades. In spite of door busters that busted their budgets, they're stuck with massive amounts of unsold inventory. Nancy Marshall Genzer reports.
Pedestrians walk by sale signs in the window at the Virgin Megastore in San Francisco. (Justin Sullivan/Getty Images)
More on The Economy, Retail
Links
TEXT OF STORY
KAI RYSSDAL: Despite this being a day run wild with consumerism in many homes across the country, retailers are suffering a massive holiday hangover this year. They're still stuck with huge piles of unsold inventory. Which has stores paying the price for the worst holiday sales figures in decades.
From Washington, Marketplace's Nancy Marshall Genzer reports.
NANCY MARSHALL GENZER: Retailers have to buy their inventory 6 to 12 months ahead of time. It really is Christmas in July.
Sara Johnson is a retail analyst with IHS Global Insight. She says stores didn't over-order.
SARA JOHNSON: Retailers had been fairly cautious in planning for the holiday season. But sales just fell off a cliff.
A mountain of unsold clothing, jewelry and electronics was left behind. Computers, cameras, cell phones and flat-panel TVs had less appeal than usual for the gadget obsessed. And it wasn't just the price.
Marshall Cohen follows retail for the NPD market research group.
MARSHALL COHEN: This year, much of what's going on in electronics are repeats of last year. So if I got you a digital camera last year, odds are I'm not going to get you another one this year.
Stores chipping away at mountains of merchandise are getting creative. Take JC Penney. It's pinning its hopes on teenagers armed with Christmas cash and gift cards. It's even offering 5:30 a.m. wake up calls tomorrow morning. Now, I don't know about you, but if the teens in my life got a call at 5:30, they'd boycott the store. But Cohen thinks it might work -- and not just for teens.
COHEN: The teenager is bringing, in many cases, another member of the family -- what I call the wallet -- mom or dad.
Of course, it'll take a crowbar to open that wallet. Retail analyst Patrick McKeever of MKM Partners says stores are settling in for a long, hard winter.
PATRICK MCKEEVER: It'll take at least a quarter or so before the supply meets the demand.
And this Christmas in July could be ugly. McKeever says retailers will slash their orders for 2009 holiday merchandise.
In Washington, I'm Nancy Marshall Genzer for Marketplace.
Comments
Comment | Refresh
Post a Comment: Please be civil, brief and relevant.
Email addresses are never displayed, but they are required to confirm your comments. All comments are moderated. Marketplace reserves the right to edit any comments on this site and to read them on the air if they are extra-interesting. Please read the Comment Guidelines before posting.
You must be 13 or over to submit information to American Public Media. The information entered into this form will not be used to send unsolicited email and will not be sold to a third party. For more information see Terms and Conditions and Privacy Policy.