Marketplace

Search

Friday, September 11, 2009

Listen to the show

Hotel's $19 luxury room has empty feel

Rancho Bernardo Inn

On a lark, the general manager of the Rancho Bernardo Inn near San Diego thought he'd try to attract more business to the four-star resort by tweeting an offer for a $19 room. Marketplace's Cash Peters checked in to check it out.

Rancho Bernardo Inn (Courtesy of Rancho Bernardo Inn)

More on Travel

TEXT OF STORY

TESS VIGELAND: Lots of folks are doing whatever possible to save some cash in this recession. Cutting expenses is a good way to do it. Pass on that expensive meal. Opt for a used car instead of one off the showroom floor.

When you're on vacation, forgo a comfy bed and sleep on the hotel floor. Wait, what? Yes, that's the frill-free package awaiting some guests at a San Diego resort. No bed. No toilet paper. All for 19 bucks a night.

Our intrepid Cash Peters booked a room and lived, if you can call it that, to tell about it.


Cash Peters: You see the trouble Twitter can get you into? For a lark, John Gates, general manager of the Rancho Bernardo Inn, thought he'd try to attract more business to his lovely four-star resort near San Diego, with a simple tweeted offer for a bargain room.

John Gates: I said it's $219 with breakfast. No one tweeted back. "OK, $209 without breakfast." And I kept going down. "Alright, no towels in the room. $189." And I got down to $59 or $39, if memory serves. Finally I said, "OK, nothing in the room. No bed. You sleep on the floor." And a lot of people said, "We'll do it."

Peters: For five bucks, we nail down the toilet seat.

Gates: That's not going to work.

Nah, but I bet they considered it. Point is, it began as a gag. Let's charge guests next to nothing, then instead of a bed, have them sleep on the floor in a tent. But let's make it sound way less horrifying by giving it a special name.

Linsday Koop: It's urban camping. Camping on carpet.

Yes, bright-sounding PR person, that's exactly what it is. Camping indoors -- what could be more fun than that? Well, everything, it turns out. Mary Anderson is their marketing whiz.

Mary Anderson: For $19, there's no electricity, no TV, no sheets, toilet paper, toiletries. So...

Peters: It's like a Dickensian orphanage, is what it is now.

Anderson: Not really. No, not really.

Yes it is. But hey, in a faltering economy, you do what you can. Many of these sprawling luxury resorts and spas are operating at only 20 percent capacity right now. Which is sad for them, but great for us. Which means there is all kinds of amazing deals to be had, like the $19 a night Survivor Package.

Lindsay Koop gave me a tour of my luxury-yet-somehow-not room.

Koop: So the honor bar's empty.

Peters: So there's nothing in there.

Koop: Nothing in there. Bare, bare pantry -- nothing. And then this is the bathroom with...

Peters: Nothing.

Koop: No lights, so it's really hard to see, but...

Peters: But I can miss the toilet in the dark.

Koop: I know, you need a flashlight.

Oh great. Now they tell me. Even the music they're playing in the room when you arrive has notes taken out of it.

Brian Sciutto's a former guest. He owns a bank, yet he's also incredibly cheap, I'm guessing because he slept in a tent, too.

Brian Sciutto: For $19 I thought I'd give it a shot. And you know, if it didn't work, I'm out 19 bucks. If it worked, I found a really cool place that I can refer all my friends.

Peters: And did it work?

Sciutto: No.

No. Basically it's the Vegas principle. Get people into your hotel at all costs. And once they are there, well they have to eat and drink, right, and be entertained. That's how you make your money.

Sciutto: I spent a fair amount of money on alcohol in the pool. I spent a fair amount of money for dinner. And I spent, you know, quite a bit of money on breakfast. So, you know, the fact that I got here and that I didn't spend any money on the room wasn't the point.

Exactly. Anyway, after a hard day relaxing -- gourmet meals, massages, golf -- it's back to your room and then it hits you: You are sleeping in a tent.

One thing to note here, if you do choose a novelty package like this, be sure to read the small print. You know, like I didn't. See what you are getting yourself into. That way you don't end up walking into a wall in the dark.

Peters: Ow, ow, ow!

Or suffocating in a hot, stifling, enclosed place.

Peters: There's no windows in here. . . . Agh!

Or opening a tent flap and getting a faceful of dirt and bugs.

Brian Sciutto:

Sciutto: I didn't have any problem falling asleep. It was halfway during the night at some point when my body kind of hurt.

Oh yeah, I bet it did. Luckily, if you do wimp out and decide you need to use the bathroom, say -- then for five bucks the guy at the front desk will sell you an emergency bag of toiletries. The one you used to steal and take home when they were free. Honestly, it's shocking how much comfort people are willing to give up just to get a good deal.

Lindsey Koop again.

Koop: No one has changed their mind, a couple of people have forgot their toilet paper and they've paid for toilet paper at the front desk.

Peters: But people could survive, you think, if they had to.

Koop: Of course, that's The whole thing. The Survivor package.

That's right and I did survive. Well you know, almost.

In San Diego, I'm Cash Peters for Marketplace Money.

Comments

  • Comment | Refresh

  • By Ed Lee

    From Bisbee, AZ, 12/10/2009

    Capsule Hotels. That's what they call it in Japan.
    I actually stayed in one in Nagasaki during the 50th memorial of the A-bomb. The town was booked full and I thought to give it a try. It turned out to be a really a wonderful and unique experience.
    You see, you really don't do much in your the room except sleep. The hotel owner realized that so they made a bed in a capsule with other capsules that together resembles a sleeping car on a train.
    For everything else you may want to do, they provided a big communal bath with several pools and sauna (think Turkish Bath), a library, and a big screen TV playing movies all night long. You don't have to sleep in your capsule at all but enjoy the stuffed chairs in the lounge.
    In a culture where most people are naturally conscientious due to high population density, capsule hotels really do make sense. And the price was right for around $35US

    By Robert Fox

    From San Diego, CA, 09/16/2009

    Maybe ten years or so ago, I remember reading of, I think, Japanese hotels with no more than a berth, like on trains, that locked up tight, but for way less money than an apartment. I don't know if they still exist, but it certainly beats sleeping on the sidewalks. If were to be that income challenged, I would love it. Fortunately, I'm not, even tho retiring early. Easy to say I suppose.

    When traveling, I really would be happy to just rent a tent, outside, if the price was right. Camping areas rent spaces, but (as far as I know), but not tents. If they did, my motorcycle trips would require far less baggage and cheaper than motels. They would get my business. However, I think $19 would still be too much. Camping spaces I've seen at KOA have been more, but the same as motels in the same area.

  • Post a Comment: Please be civil, brief and relevant.

    Email addresses are never displayed, but they are required to confirm your comments. All comments are moderated. Marketplace reserves the right to edit any comments on this site and to read them on the air if they are extra-interesting. Please read the Comment Guidelines before posting.

    * indicates required field

    *
    *
    *
     




     

    You must be 13 or over to submit information to American Public Media. The information entered into this form will not be used to send unsolicited email and will not be sold to a third party. For more information see Terms and Conditions and Privacy Policy.

Music From This Show

  • Instrumental Galaxie 500 Buy
  • Burning down the house Talking Heads Buy
  • Forever Chris Brown Buy

The Specials

GAME: Budget Hero

Budget Hero

Think you could balance the federal budget? Play the game.

Conversations from the Corner OfficeTM

Conversations From the Corner Office

Marketplace goes one-on-one with CEOs, company founders, head honchos...

Sit in.

BLOG: The Greenwash Brigade

Environmental professionals scrutinize eco-friendly claims by businesses, governments and groups. Check out their reports.

Marketplace on iTunes U

iTunes U

Marketplace is on Apple's online education platform, iTunesU. Get free downloads in subjects like history, science, business and more. Study up

American Public Media © |   Terms and Conditions   |   Privacy Policy