Marketplace Features

Surf Diva
Isabella "Izzy" Tihaniyi, The Diva, of Surf Diva, Inc., with reporter Jo Giese.

April 30, 2002: Surf's Up, Dudette
In this next installment of our continuing series "Breaking the Mold," a look at women who are challenging sterotypical roles, reporter Jo Giese finds out that female surfers are turning into savvy entrepreneurs -- and they're changing the face of this traditionally male-dominated field.   RealAudio

January 14, 2002: Magic Woman
Magic is not an easy line of work to move into. As part of the award-winning series "Breaking the Mold" on women and work, reporter Jo Giese speaks with a full-time magician who finds work doing seminars for high-tech companies -- and makes a six-figure income doing it.   RealAudio

November 21, 2001: Gun Lady
How's this for a career change? Darlene Proctor left her secretarial job three years ago to become the first -- and only -- woman armorer in federal law enforcement. As part of the award-winning series "Breaking the Mold," about women succeeding in male-dominated professions, Jo Giese finds out what it takes to become a Naval weapons specialist.   RealAudio

October 25, 2001: Bomb Squad Woman
Local bomb squad units have been working overtime with fears of more terrorist attacks and suspicious mail. For years, these elite police teams have been almost exclusively male, but special correspondent Jo Giese profiles one female squad member who is Breaking The Mold.   RealAudio

August 21, 2001: Motorcycle Mama
In this installment, we meet a modern "motorcycle mama" who's all gears and no fears.   RealAudio

July 24, 2001: Woman's Work
Our guide Jo Giese introduces us to women who have broken the glass ceiling in the world of professional cooking.   RealAudio

June 12, 2001: Portable CEO's
So your company is in trouble...who do you call? How about a crisis manager/trouble-shooter/CEO all rolled into one. Reporter Jo Giese, in her latest installment of "Breaking the Mold", unconventional women in unconventional careers, meets a female "portable CEO."   RealAudio

June 4, 2001: Reyna de Los Angeles
Mexico's most well-known live-music genre has almost always been the domain of men. But, in the latest installment of our series "Breaking the Mold," reporter Jo Giese visits an all-girl mariachi that belt out old standards and play the trumpets as good as any guys.   RealAudio

May 17, 2001: It's Her Park
In the next installment of "Breaking the Mold" Jo Giese takes us to the home of the Detroit Tigers where one woman presides as the first female groundskeeper in major league baseball.   RealAudio

April 20, 2001: The UnBarbie
Next Thursday is 'Take Your Daughters To Work Day.' But girls don't need to wait until next week to go to work in the 'land of imagination,' thanks to a new line of pint-sized plastic working women that's vying with Barbie for shelf space in toy stores nationwide. In our ongoing series about women and work, 'Breaking the Mold,' reporter Jo Giese takes us to the annual Gift Show at the Anaheim Convention Center, to hear the 'pitch' for the 'Smartee Doll.'   RealAudio

March 30, 2001: Rodeo Riding
Jo Giese profiles a woman who rides with the cowboys in the Rodeo.   RealAudio

February 21, 2001: Lulu's Just Desserts
In this installment of "Breaking the Mold", Marketplace's series on working women, reporter Jo Giese profiles a hardworking homemade gelatin entrepreneur who turned a family favorite into a international business.   RealAudio

February 9, 2001: Terrorist Proof
In our continuing series Breaking the Mold, Jo Giese has this report on the only female blast consultant in the world. She specializes in building designs that are actually terrorist-proof.   RealAudio

November 10, 2000: Chief Wilma Mankiller
In our ongoing series on women in unusual professions, reporter Jo Giese speaks with the first woman chief of the Cherokee Nation. She tells about her poverty-stricken upbringing and the community activism that led to her rise to a position of prominence in Native American government.   RealAudio

October 10, 2000: Women Car Designers
In this installment of our series on how women are changing the face of the workplace, Jo Giese takes a look at a woman who is a car designer.   RealAudio

August 21, 2000: Construction
In our ongoing series on women in the American workplace, we take a look at the perils one woman faces as she starts a business in a predominantly male industry: construction. Reporter Jo Giese investigates.   RealAudio

July 28, 2000: Women Firefighters
In this installment of our series about women at work, Jo Giese takes a look at the hotter side of being a woman firefighter: how male counterparts react to it.   RealAudio

April 27, 2000: Life After Retirement
Marie retired at 55 from the hectic pace of being an educator in Hawaii, and started a brand new work life in retirement. In her active retirement Marie left Honolulu, got herself a plot of land on the big island, and became an organic farmer and lei-maker.  RealAudio

December 31, 1999: A Woman with Wings
In this installment of "Breaking the Mold," Jo Giese speaks with one of the few women pilots. She also happened to have been a beauty pageant winner and used her pageant winnings to finance flight school. She's now a pilot for American Airlines and the Air National Guard.   RealAudio

December 30, 1999: Driving into a New Career
Women make up a tiny fraction of the sales staff at car dealerships across the country. Ford is trying to change that by sending women sales associates to dealership school. In this installment, commentator Jo Giese checked in with some of the women on the showroom floor at a Ford dealership in Southern California.   RealAudio

December 28, 1999: Carving a Niche
Our weeklong series continues with a profile of engineer Jo Ann Matyas. She's carved out a niche for herself designing computerized systems for water fountains. Jo Giese reports.   RealAudio


December 27, 1999: Women and Their Work
In the first of a week-long series of reports, author Jo Giese has a profile of a woman working on the male dominated lobster boats of Maine.   RealAudio

November 23, 1999: Breaking the Mold
In the first part of our occassional series, we'll meet a woman in a small Mississippi town who has decided to make a career change...for the fourth time in her life. She's opening a restaurant and learning that it takes a lot more than hard work to make it a success.   RealAudio

A Woman's Path

Jo Giese is a public speaker and the author of A Woman's Path.

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