Marketplace Features

August 9, 1999: Money and Modern Medicine
Getting a drug developed, approved and into your local pharmacy isn't easy...or cheap. Marketplace reporter Helen Palmer explores what's pushing up prices for today's prescriptions.   RealAudio

August 16, 1999: Approving Drugs for the Market
The Food and Drug Administration has instituted a fast-track system to get valuable new drugs to the market sooner. But are they getting the same thorough testing as before? Nancy Marshall explores today's process for testing and approving drugs.   RealAudio

August 16, 1999: Drug Development Databurst
Marketplace's Mitchell Hartman does the numbers on the research and development costs of getting new drugs approved for sale in the U.S.   RealAudio

August 23, 1999: Marketing Medicine
Drug companies have more than doubled their sales forces in the last five years. But most of their marketing efforts haven't been focused on customers. They've been targeting the doctors who write the prescriptions. And some of the companies' promotional practices have been stirring up controversy, as Rachel Gottbaum reports.   RealAudio

August 23, 1999: Drug Advertising Dollars Databurst
Marketplace's Mitchell Hartman explores some of the costs and profits from promoting prescription drugs to patients.   RealAudio

August 30, 1999: Future Prospects for Patented Drugs
Big drug makers go to great lengths to protect and extend their high-earning drugs patents, to stop other firms from making generic versions. Tonya Ott explores the future of patented and generic drugs in this report.   RealAudio

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