Marketplace Features

May 22, 2000: Direct Cigarettes
Restrictions on tobacco advertising get tougher, but Camel still takes pride in it's magazine targeted exclusively at the smoking set which they deliver directly to your doorstep. Leda Hartman has this installment of the ongoing Marketing Place series.   RealAudio

April 18, 2000: Gay Marketing
Corporate America is targeting gays and lesbians more than ever before. Deborah Clark reports.   RealAudio

January 21, 2000: Marketing Athletes
What does it take to turn a rookie athlete into a household name? Marketplace's Business of Sports analyst Edward Derse talked with some of the biggest names in the world of sports management to find out.   RealAudio

January 17, 2000: Professionalizing College Sports
Last week in San Diego representatives from all the nation's colleges met for the annual meeting of the NCAA. Marketplace host David Brancaccio talks with business of sports analyst Edward Derse about the growing movement to pay college athletes.   RealAudio

January 3, 2000: High-Tech T.V. Ads
The Internet is changing advertising. Will the traditional TV commercial become obsolete? Industry movers and shakers talk about where the ad biz will be in the 21st century. Carol Grey reports.   RealAudio

November 15, 1999: Stock Exchange Advertising
The New York Stock Exchange and the NASDAQ have been doing some big time media advertising. The Security and Exchange Commission's Arthur Levitt blasted them for it and said they shouldn't waste money on ads. Rather they should spend money on creating things with investor value. Marketplace's Jessica Smith reports.   RealAudio

October 28, 1999: Teenage Music Marketers
All over the Internet, chat rooms are full of teenagers talking about their favorite music groups. But as Marketplace Business Editor Sarah Gardner reports, some of them are being compensated for hype the hottest bands.   RealAudio

September 9, 1999: Sega Dreamcast
Sega's new Dreamcast video game system has been hyped almost as much as the latest Star Wars movie. The team at Youth Radio has some kids' reaction to the marketing barrage.   RealAudio

August 31, 1999: P.R. on Your P.C.
Want to prevent public outrage at the bad things your company has done? You could hire a public relations consultant, or pop in "Outrage," a form of PR crisis computer software developed by one of the best risk consultants in the business. Marketplace's Jessica Smith has details.   RealAudio

July 17, 1999: Cobranding is Cool
Rachael Myrow takes a look at the symbiotic relationship between budding bands and TV shows aimed at teenagers, like "Felicity" and "Dawson's Creek."   RealAudio

June 17, 1999: Humanizing Household Appliances
Technology is the hot product for advertisers to sell right now. The challenge? Making cold, hard technology human, even sexy. Marketplace's Sarah Gardner talks with some of the main creative players in the industry about how they're changing tech advertising,   RealAudio

April 30, 1999: Star Wars Mania
Get ready. The onslaught of advertising and marketing for the new Star Wars movie is about to begin. Marketplace's Sarah Gardner takes a look at the new campaign in the first installment of a new Marketplace segment, "MarketingPlace."   RealAudio

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