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Marketplace: Monday, April 12, 2004
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A look at today's markets (closing numbers)
 DOW 90.66 (.86%) ; NASDAQ 9.66 (.47%) ;
S&P 500 7.63 (.66%)
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Newscast
On this April 12th, spring appears to have finally arrived. But what matters to the markets is the arrival of a corporate equinox known as profit season. Many major companies are reporting this week, and previews indicate everything's coming up roses.
Folgers is hiking commercial coffee prices. Today Folgers said its food service coffee prices will rise 25 cents a pound - or 6 percent. Folgers blames its price hikes, in part, on the rise in crude oil prices.
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Features |
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Music Bridge: Running One - Johnny Klimek
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Nielsen and Video Games
First, the Internet cut into the amount of time Americans spent mesmerized by Television. Now, it seems, there's another siren song, this one calling to men and boys. And, it seems, potential advertisers.
Reporter: Lisa Napoli
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Advertising vs. Editorial Content
They're embedded in video games, reality TV shows, even novels. Coming soon to a magazine near you: product placement? In journalistic circles, there's long been a strict wall of separation between advertisers and those who work on the editorial side. A published report claims a growing number of marketers are trying to climb that wall and get their products strategically placed into editorial content.
Q+A: Host David Brown with Hoag Levins |
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Music Bridge: Something to Talk About - Badly Drawn Boy
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Shareholder Activism?
Today, the the country's biggest pension fund - one of the largest investors on Wall Street - announced plans to oppose the re-election of some big names to the boards of two large corporations. The California Public Employees Retirement Fund is more commonly known as CALPERS. It's opposing the re-election of businessman Warren Buffet to the board of Coca-Cola. Its other target is Citigroup Chairman Sanford Weill.
Reporter: Cheryl Glaser
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Outsourcing the World Over
In unrelated news from Citigroup today, the company said it will buy the remaining stake in a call-center company in India known as e-Serve. Just last week, IBM announced it would buy another of India's big back-office outfits. It's not just U.S. firms outsourcing to stay competitive. German CEOs face a similar dilemma: Do they try to keep jobs at home, and make workers happy, or surrender to the outsourcing trend?
Reporter: Kyle James |
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Cattle Rustlers Beware ...
Once upon a time, fast horses and sturdy ropes were the best defenses against cattle rustlers. Not anymore. It appears that an Oklahoma Sheriffs' Department has, for the first time, used D-N-A analysis to catch a suspected rustler. What's next on the farm: Global Positioning Satellites? Well, it may not be as far-fetched as it sounds.
Reporter: Curt Nickish |
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Music Bridge: This Must be the Place - Talking Heads
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Coming up on Marketplace Tuesday ...
For many seasoned warriors - the temptation to work in Iraq is just too great.
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