Marketplace: Monday, October 4, 2004

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A look at today's markets (closing numbers)
DOW 23.89 (0.23%) ; NASDAQ 10.20 (0.53%) ; S&P 500 3.67 (0.32%)

Newscast The political spin machines are gearing up once again on this Monday, the 4th of October. Dick Cheney faces off against John Edwards in a vice presidential debate tomorrow that's shaping up to be an important show-down. One of issues they're expected to tackle -- tort reform. Edwards is a former trial lawyer. President Bush signed off on a $146 billion tax cut package today. The bill extends the $1,000 child tax credit and other types of tax cuts that are popular with middle-class voters... Listen to all newscast items

Features Busting the pirates ... C'mon. Admit it. Most of us at some time or another have bought pirated goods - bootleg software, a knock-off Rolex. Sales of unlicensed products now account for 7 percent of global trade. Today, Attorney General John Ashcroft and Commerce Secretary Don Evans said they're taking on this growing problem. Reporter: Lisa Napoli Related Story: U.S. Announces Plan to Stem Flow of Counterfeit, Pirated Goods Elephant Walk - Har Mar Superstar Support Marketplace: Purchase this music from Public Radio MusicSource High Court tackles golf scores ... At first glance, pro golf scores may not seem to fall into the same category as computer software and other types of intellectual property. Unless you're arguing a case before the U.S. Supreme Court. In the opening day of their new session today, the justices let stand a lower court ruling that allows the PGA to restrict the distribution of golf scores... Reporter: Gretchen Cook Related Story: Supreme Court turns away media bid to distribute real-time golf scores Traffic Theme - Cliff Martinez Support Marketplace: Purchase this music from Public Radio MusicSource What's in a name - a lot of money A San Francisco landmark is taking on a corporate flavor. The city's historic Cannery was renamed Del Monte Square today. The canned food giant is forking over $1 million in exchange for displaying its name and logo all over the shopping and entertainment district. This type of deal used to be limited to sports stadiums. But James Twitchell, author of the book "Branded Nation", says now everyone from universities to cultural insitutions are adopting techniques from commercial marketing, to help them stand out from the crowd... Q + A: Cheryl Glaser with James Twitchell Related Story: Monster Park Things I've Seen - The Spooks Support Marketplace: Purchase this music from Public Radio MusicSource "Space, the final frontier. These are the voyages of ... " Private jets don't sound quite so cool anymore. Not compared to a private spaceship. SpaceShipOne blasted into orbit and then returned safely to earth today. It was SpaceShipOne's second such trip in a week, making it the winner of a $10 million prize for the first viable privately-built spacecraft... Reporter: Jason Paur Related Story: Rocket ship wins $10 million prize, sets course for space tourism A ticket to ride? But where? Forget about space. Some of us aren't sure how we're gonna get to grandmother's house for Thanksgiving this year. U.S. Air, United, and Hawaiian Airlines are all in various stages of bankruptcy. Delta's reportedly teetering on the edge. Are air travelers running the risk of getting stuck with a ticket to nowhere? Reporter: Marty Goldensohn Related Story: US Air Realigns Sales, Delta Pushes Pilots Rocket Ship - Guster Support Marketplace: Purchase this music from Public Radio MusicSource Men. Who needs men Among those tax breaks President Bush signed today... an extension of relief from the provision known as the "marriage penalty". That's a nice way of summing up how young people in Japan feel about matrimony. More and more, they're avoiding it. In Tokyo, about a third of women in their thirties are unmarried. Nationwide more than forty percent of young men are bachelors. We asked Tokyo Bureau Chief Jessica Smith to investigate... Reporter: Jessica Smith Related Story: Attention men: You are replaceable Rich - Yeah Yeah Yeahs Support Marketplace: Purchase this music from Public Radio MusicSource

Coming up on Marketplace... Financial destiny traced back in time