Mergers shine in the skin and beauty industry

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First we had reality shows like "Extreme Makeover" and "The Swan". They were a sign that cosmetic surgery had gone mainstream, whether you're talking an eyelift or a full-fledged tummy tuck. Those procedures can also be big business, if a $2.8 billion merger unveiled today is any indication. Medicis Pharmaceuticals makes drugs for skin conditions from acne to wrinkles. Inamed specializes in obesity treatments and breast implants. Together, the two companies hope to stake a bigger claim in the growing vanity market as Alisa Roth reports.