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Monday, May 16, 2005
The Loh Down: Clueless managers
Today Limited Brands--the folks that own stores like Victoria's Secret and Express--said its profits plummeted 76 percent. The company admits its recent marketing campaign targeting older and more sophisticated shoppers backfired. None of this comes as a surprise says Marketplace commentator Sandra Tsing Loh. In this edition of the Loh Down, she says marketers need to get a clue:
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The business world can be a real pressure cooker. Don't take out your frustration on the interns — duck into The Marketplace Confessional and let off that steam anonymously.
