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Monday, August 22, 2005
LISTEN TO STORYSeeing gold in the golden years
Senior citizens have become a consumer force to be reckoned with — but no one likes to be told a certain product is perfect for them just 'cause they're older. Blaine Branchik tells host Kai Ryssdal that selling to seniors has always been tricky. (photo: Scott LaPierre via Flickr)
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The business world can be a real pressure cooker. Don't take out your frustration on the interns — duck into The Marketplace Confessional and let off that steam anonymously.
