Sponsor
Support Marketplace with your Amazon.com purchases
Search Amazon.com:
Keywords:
  • News/Talk
  • Music
  • Entertainment
Marketplace logo
Go to Marketplace Home PageGo to Marketplace Morning ReportGo to Marketplace PM editionGo to Marketplace Money
Friday, November 25, 2005

The power of the purse

Listen to this story

Fara Warner is author of "the Power of the Purse." She says companies have learned that there's more to marketing to women than just adding pink.

photo: Sean Gallup © Getty Images

email this story

 

MUSIC FROM THIS SHOW

The Children's Toys
Dead Can Dance

Galvanize
Chemical Brothers
Buy

Factory Girl
Whiskeytown
Buy

Spanish Armada
Ratatat
Buy

DOW 0.65 DOW
0.65%
NASDAQ -0.27 NASDAQ
-0.27%
Standard and Poors 500 0.11 S & P
0.11%
Details...
Browse



The business world can be a real pressure cooker. Don't take out your frustration on the interns — duck into The Marketplace Confessional and let off that steam anonymously.



MARKETPLACE FEATURES






More features...