• News/Talk
  • Music
  • Entertainment

Marketplace

Thursday, June 14, 2007

Listen to the show

Professional women? With little-girl voices?

Monica Goodling, former Justice Department White House liaison, testifies during a House Judiciary Committee hearing on Capitol Hill, May 23, 2007.(Mark Wilson, Getty Images)

Reporter Ashley Milne-Tyte noticed that many professional women in their 20s and 30s speak in ways that are, well, not very direct. She asked around about how women's voices matter to their careers.

Listen to ThisStory
  • E-mail this to a friend
  • Print article

Monica Goodling, former Justice Department White House liaison, testifies during a House Judiciary Committee hearing on Capitol Hill, May 23, 2007.(Mark Wilson, Getty Images)

More on Jobs, Work and Family

TEXT OF STORY

KAI RYSSDAL: This being radio, we put a lot of emphasis on how people sound. In all honesty, though, we're not the only ones. Voices matter in the wider world of work, too. Every now and then there's just . . . something . . . about the way a person sounds that makes it hard to concentrate on what they're actually saying.

It happens with men, of course. But reporter Ashley Milne-Tyte noticed that often it's women -- younger professionals in their 20's or 30's -- whose voices have a youthful quality. She asked around about how womens' voices matter to their careers.


MONICA GOODLING: I may have taken inappropriate political considerations into account on some occasions, and I regret those mistakes.

ASHLEY MILNE-TYTE: That's Monica Goodling, the former Department of Justice official who testified before Congress last month about the U.S. attorney firings. She's 33 years old.

GOODLING: I don't believe I intended to commit a crime.

Sheila Wellington cringes every time she hears women like Goodling, who sound years younger than they are. Wellington teaches a course on women in business leadership at New York University's Stern School of Business. She says that all-important first impression can be determined by a woman's voice as well as her looks. So it worries her that more and more of her students have voices that make them sound like kids.

Sheila WELLINGTON: They're little girl voices that project, Take care of me, Be sweet to me, I'm vulnerable, I'm weak.

Wellington suspects a touch of post-feminist backlash may be behind these baby voices. She says most of her students shy away from describing themselves as feminists — a term they seem to associate with man-hating harridans. She thinks they might be unconsciously pitching their voices particularly high to signal their feminine credentials. Or they could just be following the lead of the current crop of young Hollywood role models, who often sound like Alicia Silverstone's character from the movie "Clueless."

CLUELESS TRAILER . . . And it's like when I had this garden party for my father's birthday, right? People came that like did not RSVP.

Emily Lonigro says her voice was never that bad. But her boss did ask her to take some voice training.

EMILY LONIGRO She actually said, "Emily, we need to get the nlee-nlee-nlee out of your voice."

Lonigro likes the sound of her voice now. She's mastered exercises to relax her lips, throat, and tongue.

LONIGRO: So that your voice can actually flow out of you instead of getting all caught up right in your face. Or if you're keeping your mouth shut, it's like this, and it gets really small.

Deborah Tannen teaches linguistics at Georgetown University. She's written several books including "Talking From 9 to 5: Women and Men at Work."

Deborah TANNeN: Women in authority are in a double bind.

If they sound too young, Tannen says, they run the risk of not being taken seriously. On the other hand, if a woman sounds too authoritative . . .

TANNEN: . . . Well, that kind of undercuts our expectations for femininity, or for a woman. So she kind of has to choose between being a good authority figure and being a good woman.

NYU's Sheila Wellington says it's important for women to cultivate a strong voice. She says a woman who sounds like a child risks being treated like one.

WELLINGTON: In terms of career success, it's not a good thing. I don't think children get the responsibility to lead.

Emily Lonigro is delighted to have left her little voice behind. But she hears others like it all the time. She says most women want to be liked and accepted. And having a forceful voice can get in the way of that, particularly in the workplace.

LONIGRO: Making declarative statements is kind of intimidating. It's a lot easier to say "Um, I'd like to talk about our annual report today," than "I'd like to talk about our annual report today.

Lonigro's already seeing the difference a change in a voice can make. She says her voice training has done wonders not just for her presentation, but her confidence as well. All in all, she says, she feels much more professional.

In New York, I'm Ashley Milne-Tyte for Marketplace.

Music From This Show

  • Pictures of You The Cure Buy

  • Movin' The Ventures Buy

  • The Island/Come and See/The Landlord's Daughter/You'll Not Feel the Drowning The Decemberists Buy

  • Genius of Love Tom Tom Club Buy

  • Something To Talk About Badly Drawn Boy & John Brion Buy

Marketplace Confessional

"I disagree with Diana Nyad, who told Bob Moon today that Americans are not interested in Wimbledon because there are so few Americans playing. I love watching tennis, no matter who is playing. I have watched tennis for years, but the networks toy with us, creating drama rather than showing the match. Oftentimes, televised matches end precisely when the allotted time expires, even if they have to cut and splice. When they don't, as happened in a Nadal match last weekend, we were left hanging at the end of two sets, as NBC switched to women's golf. I don't have cable TV, so I couldn't switch to MSNBC as was suggested. It's enough to make me turn off the TV and read about the matches online."

The Specials

Conversations from the Corner Office

Marketplace goes one-on-one with CEOs, company founders, head honchos...

Sit in

Working

Intimate profiles of workers in the global economy.

Meet them

Consumer Consequences game

Find out what the world would look like if everyone lived like you. An interactive game from American Public Media.

Play

Marketplace on iTunes U

Marketplace is now available in iTunes U, Apple's online education platform. Get free, downloadable content in subjects like History, Science, Business and more. Study up

Sustainability

What is "sustainability?" It boils down to this: Don't eat your seed corn.

Learn more

 ©2008 American Public Media