About Marketplace

Marketplace Productions Fact Sheet

Marketplace Productions is a division of Minnesota Public Radio, produced in association with the University of Southern California in Los Angeles. Launched in 1989, the production company produces more than 400 hours a year of nationally-distributed programming including:
  • Marketplace: daily (M-F) 30-minute nationally broadcast evening radio business magazine hosted by David Brancaccio;

  • Marketplace Morning Report: newly-expanded daily (M-F nationally broadcast morning business reports;

  • The Savvy Traveler(TM): a Marketplace spinoff, this weekly hour-long travel magazine is hosted by Diana Nyad.

Other facts:

  • Marketplace is a winner of the duPont-Columbia Award, the "Pulitzer Prize of broadcasting," for excellence in journalism, presented by Columbia University's Graduate School of Journalism. Marketplace also won a 2000 Peabody Award.

  • Marketplace is the fastest growing national program in public radio. Its audience has quadrupled in five years and now reaches nearly 4-million Americans weekly on over 300 public radio stations and overseas on American Forces Radio, America One, and the World Radio Network. In addition to radio broadcasts, Marketplace Productions hosts two websites: Marketplace.org and Savvy Traveler.com.

  • Marketplace is the first and only daily national news program to be produced on the West Coast, thus providing the West with an entry into the national media. The L.A. Times said, "Marketplace may be setting a standard in how radio and television covers business and economics."

  • The program has seven domestic bureaus in cities including Boston, New York and Washington, D.C. as well as foreign bureaus in London and Tokyo.

  • Marketplace is the first truly global program using business and economics as its prism to understand the world. It was named the "best business program" in the U.S. by the prestigious Columbia Journalism Review. Washingtonian Magazine said Marketplace is one of top four most-listened-to programs by business leaders. And, the New York Times reported that "Marketplace is now as much a programming cornerstone ... as the ... flagship broadcasts of National Public Radio..."

  • The programs present a diversity of opinion, through a roster of more than 60 commentators from all political, ethnic and cultural backgrounds.

  • The program is distributed internationally by PRI - Public Radio International and maintains special editorial relationships with the Economist Magazine in London and Reuters, among others.

  • Marketplace is the most successful program in public radio in securing financial support from corporate sponsors and audience members. Sponsors include General Electric, Fannie Mae, Public Radio International Program Fund, Reuters, Futurestep.com from Korn/Ferry International and The Wall Street Journal, Economist Newspapers Ltd., WestGroup, Merck, The Pew Charitable Trusts, and public radio stations throughout the United States.

 

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